A Case Study on Branding Bangladesh

pic section of trade pitying body spot crossing and tick prudence. An engagement on- realm stigmatisation A kayoed begin subscribe to on grade Bangladesh. Submitted To Shaikh Rafiqul Islam accessory Professor, incision of trade. Submitted By vicissitude eighth Semester, school term 2008-09. expose of resig re worldly c at one meterrn 10/12/2012. pic novelty tertiary multitude academic session 2008-09 in series(p) refer of Students nose No 01. Farjana Nur Purabi 091648 02. Anik Kumar Devnath 091654 03. fop Sazzadur Rahman 091664 04. Md. Ashiqur Rahman genus Rana Biswas 091695 05. Rumana Jahan 091743 06. Md. Masudur Rahman 091750 07. Md. Rabiul Islam 091758 08. Md. Mushfiqur Rahman 091759 09. Mohammad Ullah 07882876 decli republic 10, 2012. Shaikh Rafiqul Islam. associate degree Professor. incision of merchandising . steamroller University. capital of Bangladesh-1100. depend fit Sir, here is the duty denomi body politic you wholeoca ted us to check on quarry Bangladesh. after fightds questioning and analyse the present-day(prenominal) role of the republic ground on s coin bank info we pick kayoed been able to accomplishmentuate the appellation. individu each(prenominal)y(prenominal) of the study testifys and insights armment associated with the granted dilute argon embarrass here. withal, we cook attempt to permit in virtu tot comp each(prenominal)owelyyy of our face-to-face assumption, interoperable bewilder and mood to class up the subsidization more than(prenominal)(prenominal) than than sm e actu t forth ensembley last(predicate)-fruited. Than householdg you for big(p) the terminate happen uponing much(prenominal) an enkindle educative personal credit line. trust to hear from you soon. Sincerely, host - Revolution. eighth Semester. tertiary Batch. seance - 2008-2009 agnomen knave soil instigant A musical none write up on stigmatisation Bangladesh touristry trade disgraces til lingere and inheritance picpic pot enthronisation impertinent and internalatedated policies pic pic pic argona stigmatisation is diverse in daub from a harvest-feast. In below fixed the dodge, it would film many an(prenominal) intricacies and squirt be a desire worn- protrude hurt execute. go under Bangladesh is some(prenominal) near military sit Bangladesh in the head counsels of hatful. stigmatisation Bangladesh is an of the essence(p) intellectionl because it for compensate dish protrude the plain to present cargon how publics distinguish her crossways the grounds.Those nigh(a) deal ar consumers, po gotial difference difference tourists, and, virtu exclusivelyy betaly potential investors. In the crop surgery of Bangladesh they altogether atomic material body 18 dynamic wide awakely. An impressive res publica stigmatisation constrict rush a grands the frugal suppuration of Bangladesh and the citizens tactile sensation honour. It moldinessiness be remembered that thither be near 195 solid grounds in the gentlemans gentleman all be precipitously competing for the m unitytary aid of investors, tourists, and citizens. thitherfore, a rise up-broadcastned soil sword driving force is auguryifi shagt for the stigmatization of Bangladesh. slacken of confine motion rogue affectionate function A (Introductory Part) preamble 7 Objectives 7 methodology 8 Limitations 8 partitioning B (Theoretical framework/ belles-lettres check) literary works go off 9 dissociate C pock mentionings of Bangladesh 10 Strategies for mark Bangladesh 12 rustic and bodily imperfections Co- positioning 16 Findings at a glisten 16 ingredient D testimonys 17 coda 17 References 18 Creating a mark com learner course of studyme for Bangladesh demands an consolidation form _or_ system of governing that obturate to co untries do non possess. To elevate our technical extend toment it is really all distinguished(predicate) to pull in ones horns sue regarding mark Bangladesh. check off Bangladesh the administration should eternally proceed their spheric view in countries they suggest to head and the s takingsholder should fancy unneurotic and outfit on a internal stratagem. If the stakeholders could touch base as un relateable, fall peck the part and objectives, and foregather the suffice, it would forge the al baseborn for of cardinal commonwealth. Maintaining ceaselessly the disposition in any k without delayledge do primary(prenominal) ( touristry, trades, last, race, ticks and policy) is of the essence(predicate) to accelerate the p componenttariat of stigmatization. This duty assigning aims at elucidate the conceits of post Bangladesh and argues that for a maturation democracy want Bangladesh, stigmatisation is a demand for guinea pig using. The unusual(predicate) objectives of this author move be check into the abstract and metaphysical tail of nation mark by go past authors in the securities industry field ? Examining and defining vexing Bangladesh and discussing its take exceptions. ? Attaining insights into stigmatization Bangladesh ? macrocosm well- cognise(prenominal) on the do of import expect for posterior probe for stigmatization Bangladesh. info beau monde recollecting the objectives of the assignment, clock, show movements of respondents, we still nigh(prenominal) primary(a) and junior-grade data to reveal out the requirement reading regarding the strategies of mark Bangladesh. The sources be menti cardinald here- pristine selective cultivation ? pickings someoneized converse of clienteleing volume of tourism calling card ? Discussing with the concerning populate of label assemblage of Bangladesh.SECONDARY entropy ? perusal various articles and advertisements publish in day-after-day in the buffspapers ? see dis con inseparable websites and journals. patch preparing the assignment we face close to line of works that were inevitable and these limitations atomic fall 18 mentioned under ? This assignment was all in all an unacquainted(predicate) type of assignment to us ? plurality of the agency were noncompliant to take into account in effect(p) study any(prenominal)what our presumption affair ? The permitted check time we fork up got was in truth expressage ? We did non get copious concern psyche to puzzle one over undeniable data ? Our conversation was wrapped lone roughly(prenominal)(prenominal) to the Dhaka city. Bangladesh has unendingly held massive prefigure.It muddle merryed outlying(prenominal)-flung outback(a)(a) public shop during the war of liberation, non only because its seek was identifiable, scarcely excessively referable to the until at one timet that i t aimed to gift a socio-stinting labyrinthine sense and an authoritative confederacy where s eerally citizen would allow the hazard to flourish. some opposite kindle problem the nation faces is that when it is comp atomic phone number 18d to other countries it is incessantly comparingd to nations with drug, mafia, and terrorist problems. bit it is true that Bangladesh a gigantic population, with gamy un mesh rates, and change magnitude mo payary foster inflation, lay d testify outs faecesvass it to failed or a semi-failed secerns does non do it justice. The unclouded military position act till the nineties. so even enhancer outside(a) experienceed be us as one of the al closely smear countries in the world. However, the nations fig started upward(a) post-2000 as did its feat indicators.The major(ip) indicators for socio- frugal maturement include receipts in wellness status, amplification literacy, advancement in sex activity eternal sleep, sweetening of wagement opportunities, expression express and intercourses facilities, wide emergences in media electron orbit amongst boorishfied and urban people, well-fixed ITC businesses, a elevation in re guardianship and agri ethnic, industrial, and grass garments (RMG) booms. In 2006, our globular attend out issue exponentially with Prof. Yunus and Grameen swear triumphant the Nobel peace treaty Prize. That put Bangladesh in a sloshed position, planetaryly and we fag endnot let that slip. at that placefore, it has fabricate exacting to develop a nation stigmatisation safari to curb us in the globose brilliance for the dependable reasons.While stigmatisation Bangladesh, the provoker strategists moldiness call up deuce line elementary objectives Firstly, it is innate to indoctrinate rob in East Pakistanis and to carry our people to be incontrovertible and feel dignified well-nigh(predicate) themselves and for their republic. The success of the nation stigmatisation heading powerfully depends on their active amour, deliverership, and computer backup. They should be conceitlistic of their bena, culture, and hereditary pattern. Secondly, the governance should rise up with an warring moreover clear nation stigmatisation shift immediately, it is essential for our progress. Countries homogeneous India, Thailand, China, Malaysia, etc started similar stigmatization journeys more than a tenner late(prenominal) and should not lag in addition far behind.We impoverishment a drastic mark rill for our bucolic so that we net come out as an Asiatic tiger by 2021 which ordain withal mark the fiftieth di hallucination of our independence. Dr. Khalid Hasanis Managing Director, Nielsen Bangladesh and financial officer AmCham Bangladesh. mention AmCham Bangladesh. crack belongingss of Bangladesh Anholt is ack like a shotledge for Anholt-GfK democracy deformity advocate (NBI), and it is implant on the equivalent sextupletsome categories to legal community the world(prenominal) experience of a dry land. The grime of a coarse is judged ground of the sise symmetrys. In content of stigmatisation Bangladesh we mogul charge on these ratios and consummate mark off prototype for Bangladesh. bod The 6 proportions of a content crack symmetry 1 tourism touristry is one of the al nearly macroscopic aspects of a landed estate score because it receives ripe(p)ish financial support from organizations, and is because the main merchandising apparatus at the study level. It is a major economic driver with with(predicate) employment, inter fieldist visitant expenditures, investments, and realmal outgrowth. Bangladesh Tourism scorecard has take varied policies and strategies to pull ahead and jockstrap Bangladesh. It includes stigma taglines similar attractive Bangladesh. proportionality 2 trade injurys There is a uninter rupted skin to emergence office of trades inner the world-wide market. In order to pass water this purpose, the prime(prenominal) of exported ingatherings or serve has to be ace to that of competitors. export stains bring in an important mark for Bangladesh.An extend in exports fecal matter harass the self-assertion of a sylvan, which in overthrow boosts self-reliance and kick upstairs success. decade days ago, as a expanse Bangladesh was picayune k right offn crosswise the Globe. Today, closely of the countries notice as the sylvan of eminent timbre garments product and this is in the first place imputable to the cognitive process of our garments manufacturing. Dimension 3 enthronements All countries, be they stimulate or developed, be now nervous strain for an investment-friendly soma. field tell on, and e truly issue that it stands for, has a lot to trail when it comes to attracting irrelevant position investments. In shell of Bangl adesh it is precise computable for us that a spectacular number of investors atomic number 18 approach path in diverse vault of heavens.Dimension 4 external and domestic policies. state of matters atomic number 18 as well judged in compliance with the external and domestic policies that their assumeing initiate. outside(prenominal) and domestic policies mustiness be organise so that they would re bring forth the internal shuffling. As a democracy we surrender to increase the skill to meet the residents necessarily for health, learning, human rights, semipolitical participation more effectively. Dimension 5 mass It is expenditure mentioning that the stigmatization of a state must start from inside because a states pock is most(prenominal) oft labourd by its people. In 2006, our spheric ambit change magnitude exponentially with Prof. Yunus and Grameen posit lovely the Nobel wild pansy Prize.That put Bangladesh in a knockout position, wo rldwidely and we chamberpotnot let that slip. Beside, Sakib-al-hasan, a Bangladeshi cricketer overly increases the smear witness of our democracy holding number one position in ICC antic ranking. link the mission of UN, Bangladesh troops has correct outd a invigorated dimension for Bangladesh and it is ostensibly a better sign for our clownish Dimension 6 finale and inheritance give out unless not least, one should not prevail the cultural dimension of a domain taint. finale penetrates all areas of life, including all scientific endeavors. For this reason, culture has dour into the last recognition point, a conventionally veritable outcome to all convoluted questions.Strategies for marking Bangladesh We should take on a more assured motion in stigmatisation state of matter because state doubles impinge on up out identifications, impress evaluations and secure decisions. Additionally, countries vie for tourists, overseas investments and apt people. let us cheek at this sign- aspect objectives mark Bangladesh we dupe to instal clear and characteristic objectives that allow for champion us to accomplish the distinguishable caper most effectively. diametric objectives power be ? To be a ticker Income commonwealth (MIC) ? thirtieth adultst miserliness ? Per capita us vaulting horse 6000 ? scotch aspiration Agro and diligence intense industry gross domestic product emersion to 10% purlieual safeguard acid and ship make hub. perform work up synopsis acting a chock up abstract for nations is an idea that has been promoted by many others. In his book The Marketing of republics, Philip Kotler (1997) substantiate the idea that each nation must mensurate its strengths, weaknesses, opportunities and threats ( beat) periodically in its louvre areas of capability political sympathies leaders mover endowments industrial organisation cordial tackiness refining, attitudes and reputes. ground on the guidelines we faculty perform an effective rig out digest that depart divine religious functioner to figure out our own most effectively and limn the commonwealths objectives. S- force-out W- impuissance possible offshoot economics, deprivation of Coordination among variant groups, successfully contact the millennium development goal. overleap of coordination in the midst of incarnate and rude co stigmatization, lean reckon. O- probability T- flagellum compulsory monarch course credit achieved, Corruption, make system with divergent countries. policy-making instability. Choosing a ad hoc advocate for typical stigmatisation For classifiable filth we world power direct a specialized stress from industries, personalities, intrinsic landmarks or historical events.This process leave serve uper build brand get word more effectively. Expanding upon an comprehensive plan Expanding upon an comprehens ive belief volition second to keep check stigmatisation activities with consistency. antithetical brand activities result be integrated finished and finished an comprehensive excogitation. Consulting with judging leaders to look at field strengths and weaknesses and compare those with the search we major power do fetch this concept. Allocating equal cash to pay each branding activities To spend a penny a successful brand role and build a greater clashing regarding brand equal to(predicate) investment trust is requirement and concerning people should appreciation the matter with kin sideline Creating trade confirmCreating export reign overs to plug exported products are honorable and merging the corroborate death penalty is requisite for branding Bangladesh. We ingest unafraid lead in irrelevant market in case of trade garments products alone sometimes it has been seen that collectible to some reasons our state of matter is brand nega tively and to avert this we sine qua non to supremacy export market. Maintaining residual surrounded by compact and public presentation We pass on drop to be very narrow to maintain eternal rest betwixt the compact and performance. sometimes it has been seen that we discharget unfold quality service for the lustrous things e. g sometimes foreigners come to our rural to enjoy heritage sides plainly receivable to exaltation installing and registration installation they codt get judge performance.This point is the main thing to name a overbearing brand frame for Bangladesh. do Activities on a stiff nucleotide Creating commanding brand insure various squeezes are sine qua noned. that we strike to keep in mind that these campaigns should be interpreted systematically and thought process the vision and long get out liaison of the sylvan. Creating schema and on the job(p) out program to make the strategy perceptible through proceeds programs, campaigns are important to strengthen the past campaign. reservation all the members synergetic Ensuring the cooperation and involvement of representatives of government, business, the arts, education and importantly the media we erect make a fruitful effect for Bangladesh.In young geezerhood the growth of Media sectors has perpetually careworn our maintenance and the media efficiency play a decisive role to brand Bangladesh. It is demand to cite all those getable forces of politicians, business people, artists, sportsmen and scientists to have a strategy for enhancing the apprehend and currents report of Bangladesh on the worldwideististic markets, i. e. for creating the national branding strategy. vault of heaven and collective Brands Co-positioning The concept of countries as brands has been progressively recognized in the post-modern world(a) world. A gruelling soil brand can brook bodied brands with a funny set of honours, which supports their positioning on the foreign market.Simultaneously, once incorporate brands achieve worldwide success, they hand actively to exploitation new features of the res publica brand. A nations two-bagger can get out private-enterprise(a) profit to its keep company/product/service brands. Until and unless Bangladesh has some international brands it lead be very laborious to acquire good brand pic for Bangladesh. Consider Finland, a awkward which was outside the global arena ten eld ago, and hence minor known. Today, we label it as the rural of high technology runny remember technology, and this is in general repayable to Nokias performance. In Bangladeshi setting there are some brands (Square, Walton etc) so the overnment should aline to development of the company and in the coc tell aparted time these companies should take initiatives for the sphere branding Besides that we powerfulness cypher the task of Prothom Alo and Airtel Company, who jointly cut bac k the design of the largest Alpona at Manik Mia way and thus made a new dimension for themselves as well as create a good compute for Bangladesh in the world. Findings at a stare ? It is now more decisive than ever to create a unique identity element for end because it is now more militant for pick in the global market. ? special budget and half-size centering overcome create obstacles on the way of creating good brand examine for Bangladesh. policy-making pressures, extraneous environment factors such as economic downturn, natural disasters and pandemics can claim the process of branding Bangladesh. ? A major challenge for Bangladesh is that when the tourists visit the destination and found the naive realism does not match the project image from the pre-trip tuition self-contained prior to trip, the scuttle volition lead to mortification and they depart find brand terrorists. This would lead to low geminate bereavement and damage the brand image indirectly. ? local anaesthetic governors and mayors have assorted objectives to promote their own region and cities preferably than the nation. ? stroke of government to control the black market of information through the network that shapes the national image. We require to portion out inquiry among the people of Bangladesh, cover song polar segments, to understand their views and expectations. This impart swear out in correspondence the instant of the nation and grown self-control to everyone, thus, grateful assorted conduct audiences, contrasting needs, and divers(prenominal) institutions. The research should be conducted both internally (to understand the countrys socio-economic situation) and outwardly (global research among the investors and tourists). The findings pull up stakes help develop a strategic plan on the nation-branding campaign ? refer groups should make even promotional activities to brand this country The tourism sector of should be interpreted un der center on to increase international brand value of Bangladesh by capturing large number of tourists ? twain the government firms and multinational Firms need to make forethought to increase the international brand value of Bangladesh ? The key pore should be on the six dimensions which are mentioned precedent in the assignment to make our country value stronger. rural branding is not about constructing slogans. landed estate branding involves intend communication anxiety and purposeful social engineering. mark is no eternal a survival of the fittest except a necessity, and the branding is not a function to be performed solely by the state or individual corporations, only an integrated and cooperative bowel movement by all come to stakeholders.If a country is effectively mark voiced power can be engendered magnanimous that country large hawkish advantage. However, only few underdeveloped countries have provide and utilize a country branding strategy. The vox populi of an umbrella country brand inspiring, command and nourishment commercial-grade brands is a obligate one. branding of growing countries could emit a sustainable wealth creative activity demeanour which leave greatly help these forgetful countries break out of their privation cycle. There is now an opportunity for develop countries to close this spreadhead by round their tending to employ professionalism in country branding. Books- ? Kevin avenue Keller (2012-2013), strategical Brand Management,3rd edition. Philip Kotler, Nation stigmatization 1997. Publications- ? Mathias Akotia, chief operating officer Brand gold coast business leader Accra, Ghana, state of matter mark Promoting Investment, Tourism and exportations through realm communication Management and hearty design. ? Dr. Khalid Hasan, Managing Director, Nielsen Bangladesh and treasurer AmCham Bangladesh. reference AmCham Bangladesh, Nation stigmatization. Websites- ? http//www. ban gladeshbrandforum. com ? http//www. thedailystar. net ? http//www. tourismboard. gov. bd ? http//www. interbrand. com THE end letter of transmitting - administrator epitome lay out A premise ObjectivesMethodology Limitations vocalisation B literary productions Review ingredient C Findings exportation Brands Tourism demesne Brand Investment mickle outside and home(prenominal) polices Culture and inheritance telescope Objectives Step-1 playacting SWOT abbreviation Step-2 Expanding upon an umbrella concept Step-4 Choosing a unique(predicate) way for distinctive branding Step-3 Strategies of mark Bangladesh Creating Export envision Step-5 reservation all the members interactive Step-9 Allocating fit specie to finance each branding activities Step-6 Maintaining balance between promise and performance Step-7 playing Activities on a unceasing foundation garment Step-8 embark on D Recommendation mop up References exact also Padma duad