Conduct a critical examination and discussion of the Assignment

Conduct a critical examination and discussion of the Marketing-Entrepreneurship interface and the proposed use of Entrepreneurial Marketing within small firms - Assignment Example These challenges include constraints such as financial, marketing, management, customer services and so on. Furthermore, Day and Reynolds, (2011) makes recommendations that in order to increase the survival rate of new and other small business, these businesses shall give considerable attention to the Entrepreneurial Marketing. Entrepreneurial Marketing as a system has evolved to reduce the gap between the resources and capabilities required for employing traditional marketing tactics and the constraint resources of the new venture (Collinson & Shaw, 2001). According to Morris et al. (2002) Entrepreneurial Marketing is a system through which the new business ventures attempts to exploit the opportunities proactively, that enables the business to serve the new customers and retaining profitable ones with ideas that have not been presented yet to the market. This proactive system of value creation also allows the small ventures for risk management by effectively and efficiently managing limited resources accordingly. Therefore, with the EM the entrepreneurs do not only rely on basic marketing of four Ps but also at the same time give consideration to the innovative ideas that rejuvenate the concept to the target customers. In addition to this, it also implies that small business shall have considered all per spective that reduces the risk of doing business (Hills, Hultman, & Miles, 2008). For example, Dindin Kitchen is among the recently opened restaurants in London. The food industry in London is highly mature and competitive; therefore, small business with the idea to enter the restaurant industry differentiated its business offering with the Persian cuisine. With a limited budget, the business not only offered the differentiated idea, but also the limited offerings in order to explore the market response. Additionally, the one pager website as well as the social media account have been used which is as

Individual Reflective Report Essay Example | Topics and Well Written Essays - 1500 words - 3

Individual Reflective Report - Essay Example The company will also create an online meeting place for the players to play against each other or just participate in different tournaments depending on their ranking. A Fair Play policy will be enacted and implemented in order to ensure all customers are satisfied with the gaming experience and receive the games in a fair manner (Minniti, 2007). Some of the benefits of the game prepaid card include the convenience for the Chinese customers who do not have bank accounts or credit cards such as VISA. The card will also allow the redeem gifts such as energy packs, air travel tickets and household equipments thus enhancing the customer experience. The game prepaid card will ensure customer privacy and reduce the chances of online fraud since customers will not necessarily need a credit card in order to subscribe to the games (Minniti, 2007). The players will have the opportunity to select their own gaming mode. For instance, there will be an option of tutorials, custom games, ranked ga mes and normal games. The ranking will be done according to individual player’s performance whereby highly ranked players will have an opportunity to play for a $ 1,000,000 global final. Idea generation Business idea generation entails the process of generation, developing and communicating new business ideasThe business idea generation process was the most challenging for the team. However, we maintained a clear focus and creativity through reviewing different ideas. Accordingly, our idea generation approach followed a entrepreneurial approach since we were interested in coming up with new and innovative ideas that could meet the needs of Chinese game players with no access to domestic online gaming products. As a group, each individual was tasked with doing a market research on the gaps in consumer needs in the online gaming industry (Minniti, 2007). We held several brainstorming sessions whereby each member was supposed to provide numerous suggestions on business opportuni ties that could be viable within our budget. For instance, several methods recommended establishment of online ticketing business while other preferred the establishment of food chain restaurants. However, our criteria in reviewing the several ideas was aimed at ensuring the viability of the business, minimal capital infrastructure and innovative idea that is exciting to the customers in order to ensure quick market penetration. The team considered the several strengths and weaknesses of each business idea including the consumer market trends and demand. The idea generation process also considered the competitors products and human capital requirements for the prospective business. The second phase of idea generation was screening the benefits that the targeted market would receive from the business and the growth prospect of the business idea. Other issues that were considered include the technology requirements and legal framework surrounding the business idea (Minniti, 2007). The next step involved product development and testing in the market. This involves understanding the consumer purchasing behaviour for the game prepaid card and costs of marketing the prepaid game card. In this stage, we outlined several perceived benefits that could be used in the

The Lord of the Flies -Plot Outline Essay Example for Free

The Lord of the Flies -Plot Outline Essay A group of well manned English boys were put on a plane and sent to a boarding school because of their country being in a nuclear war. On their way to the school, their plane gets shot down and they end up on an inhabited island. The first character we meet is Ralph. He is a typical school boy who is very athletic with fair hair. His character is portrayed as smart, wise, insightful and one with very good leadership skills. He is elected as chief by the boys because of these qualities. Then we come across Piggy, a fat boy who wears glasses and has asthma. In spite of these insecurities, Piggy is very wise, highly intelligent, insightful for his age. He is the reason behind Ralphs ideas and plans. He always thinks things through and likes to have order. He is actually the one to discover the conch. Then there is Jack who is accustomed to leading because he is the leader of the choir boys, but because Ralph is elected as chief, Jack becomes jealous and revengeful. Jack is the first boy to turn savage and primitive and does things impulsively. He becomes very cruel and violent and just wants to hunt and kill. Jack starts painting his face to take on a different persona. Then theres Simon, a typical shy school boy who is extremely wise and intelligent. He is very mature and has an adult understanding of life. He is very compassionate and sensitive. He is the only one on the island who is in touch with his inner most feelings. As time progresses, they boys start reverting to savagery behaviour and they move more away from civilization. They start separate tribes : Ralphs tribe and The Hunters (following Jack). The boys who are following Ralph wants to be rescued, and the ones who follow Jack wants to hunt and be free. With all this erg to hunt, they end up killing two innocent boys. After the murders, the hunters are now out to hunt Ralph. At the end, whats left of the boys are rescued. In this novel Golding shows that every human being has evil in them, even if you the most holy person on earth. Everyone isnt perfect, some has more evil in them than others. Some keep in all in and one day they snap and do something theyll regret forever! You can have the worst evil in you and you wont realise it until something happens

Stakeholder benefits from sustainable tourism

Stakeholder benefits from sustainable tourism Sustainable Tourism Development Objective The aim of this assignment is to; To discuss how stakeholders can benefit from planning of tourism developments as well as to converse the benefits and weaknesses of public/private sector tourismplanning partnerships by referencing to a current example. To evaluate the different approaches to tourism planning and development by considering its features, the significanceofinteractive planning systemsand processes in tourism developments and the types of approaches available to measure tourist impacts To assess the need for planningfor sustainable tourism by considering the factors that may hinder it and to inspect the different stages in planning for sustainability. To analyse the different issues related to tourism development planning by looking at the implications of balancing supply and demand, the moral and ethical issues of enclave tourism as well as the methods of resolving a conflict of interest. To investigate the socio- cultural, environmentaland economic impacts of tourismin developing countries and emerging destinations Methodology The information in this project was obtained by the lectures, textbooks and the World Wide Web. For the completion of this project the consultant has decided to use both methods of primary and secondary information. Primary information is one of the best ways to collect first hand information this information will be collected by asking question via questionnaires, interviews and surveys. To arrive at a completion the consultant had to make a decision that secondary information will be necessary in the Researching of the information. So in order to collect the secondary information the consultant has decided to use magazines, book, blog and the internet. This will help in planning and the development of tourism. Rationale This project was formed from a case about two companies A Consultation company and a small business. The tourism development in Jamaica and the Ministry of tourism that is using a consultant company in the development and planning of tourism. The project will focus on the influx in the Spanish hotels that have been invested in Jamaica that are serious concern that Jamaica is heading in an unsustainable direction as it relates to the tourism industry and its development. In this project you will notice how the stakeholders can benefit from planning of tourism, the discussion of the advantages of public and private sectors tourism planning partnerships drawing on a current example. The analyzing the tourism development and planning at different levels of the evaluation of the significance of the interactive planning system and processes in the tourism developments. The factors that may prevent and obstruct sustainable tourism will also be analyzed, also the different stages in planning for sustainability. The moral and ethical issues of enclave tourism will be evaluated. Literature Review What is Sustainable tourism? â€Å"Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.† According to The Institute of International Auditors/Global (2011) â€Å"Public sectors consist of government and all publicly controlled or publicly funded agencies, enterprises and other entities that deliver public programs, goods or services. It is not, however always clear whether any particular organization should be included under the umbrella.â€Å"Stakeholder is a process is actors (persons or organization) with a vested interest in the policy begin promoted. These stakeholders, or â€Å"interested parties,† can usually be grouped into the following categories: international/donors, national political (legislators, governors), public (ministry of health, social security agency, ministry of finance), labour (unions medical associations), commercial/private for profit, non profit (nongovernmental organizations foundations), civil society and users/ consumers.† Was define by Kammi Schmeer (1999). World tourism organization stated that the tourism is a social cultural and economic phenomenon which entails the movement of the people to countries or places that are outside their usual environment for personal or business purposes. These people are called visitors and tourism has to do with their activities, some of which imply tourism expenditure. This maybe tourist or excursionists, residents or non residents. Task 1.1 Discuss how stakeholders can benefit from planning of tourism developments with reference to a current case study. Tourism can deliver short andlong term economic, environmental and socio-cultural effects on a destination. Careful consideration needs to be given to the decisions made throughout the planning process, and thereare many advantages, and disadvantages, of involving a broad range ofstakeholders during the decision-making process, if medium and long-term oriented, understand that their capital is not only their investment andinfrastructures, but also the natural and cultural environment. Therefore, theystart considering tourism development in a more sustainable way. 1.2 Discuss the advantages and disadvantages of public/private sector tourism planning partnerships drawing on a current example In the tourism industry, there are examples where partnership arrangements are highly effective for the success of tourism planning and development. Since the public sector is concerned with the provision of services, the resolving of land-use conflicts and the formulation and implementation of development policies, and the private sector is mainly concerned with profit, partnerships between the private and public sector on various issues can benefit destinations. Task 2.1 Analyze features of tourism development planning at different levels. There are three types of different levels in tourism development: International level Tourism planning at the international level involves more than one country and includes areas such as international transportation services, joint tourism marketing, regional tourism polices and standards, cooperation between sectors of member countries, and other cooperative concerns. ƒ National level Tourism planning at the national level is concerned with national tourism policy, structure planning, transportation networks within the country, major tourism attractions, national level facility and service standards, investment policy, tourism education and training, and marketing of tourism. ƒ Regional level – Tourism planning at the regional level generally is done by provinces, states, or prefectures involving regional policy and infrastructure planning, regional access and transportation network, and other related functions at the regional level. 2.2 Evaluate the significance of interactive planning systems and processes in tourism developments. This is because interactive planning is focused in systems thinking and is based on the belief that an organization’s future depends at least as much on what it does between now and then, as on what is done to it. The organization will then create its future by continuously closing the gap between its current state and its desirable current state. Interactive planning has three unique characteristics: Interactive planning works backwards from where an organizationwantsto be now to where itisnow. Interactive planning is continuous; it does not start and stop. Interactive planning lets the organization’s stakeholders to be involved in the planning process. 2.3 Evaluate the different methods available to measure tourist impacts. The analysis of socio-ecological tourism-based systems requires new, qualitatively different evaluation schemes that enable an integrated assessment of ecological, social, and economic factors through the use of appropriate indicators related to the ecosystem service concept. People, indeed, begin to understand more clearly that human societies are dependent on the ‘services’’ and ‘‘functions’’ provided by the earth’s physical, chemical and biological systems. Ecosystem services include the production of goods (seafood, timber, and precursor to many industrial and pharmaceutical products), basic life-support processes (pollination, water purification, and climate regulation), life-fulfilling conditions (serenity, beauty, and cultural inspiration), preservation of options (conserving genetic and species diversity for future use), and the assimilation of waste products (Daily, 1997). Nature-based tourism is strongly dependent on the quality of the environment more than any other form of tourism. Even eco-tourism, however benign it may be, will have some impacts on the environment (see e.g. Modelling socio-ecological tourism-based systems for sustainability), and therefore it requires management and control like any other resource exploitation activity. The amount by which resources are exploited is a critical tourism parameter because tourism must satisfy two constraints at the same time. First, ecological quality and integrity ofresources must be maintained, to make sure they remain attractive to tourists as well as to residents (see e.g. Indicating fragility of socio-ecological tourism-based systems). Second, the quality of recreational experience by tourists also must be maintained, and this is based not only on the quality of natural environment, but also on the levels and the nature of interactions between groups of users and residents and their perception of environmental quality Task 3.1 Justify the introduction of the concept of sustainability in tourism development. The tourism planners have started to rethink the objectives for the development of the industry as a result of three factors: The tourist is changing, wishing for greater involvement with local people and many are conscious of the economic, social and environmental impact of their visit. They seek an integrated experience involving multiple activities so that the interaction with community increases Local communities are becoming sensitive to the effect tourism is having on their lifestyles, culture, and the environment and can resent its intrusion. A tourism enterprise that meets these three principles will â€Å"do well by doing well†. This means running a tourism business in such a way that it doesn’t destroy natural, cultural, or economic resources, but rather encourages an appreciation of the very resources that tourism is dependent on. A business that is run on these three principles can enhance conservation of natural resources, bring appreciation to cultural values, and bring revenue into the community and be profitable. 3.2 Analyze factors that may prevent/hinder sustainable tourism. The factor that prevents/ hinders sustainable tourism in a country is politics that have to with the acquisition of power, allocation or resources and administration of public affairs. Political Ideologies, Distribution of Wealth, Changing Class Boundaries, Natural and Manmade disaster. Tourism challenges such as religions, Social structures, Employment and Seasonal Fickle and Fragmentation also Regional Economic Problems. 3.3 Analyze different stages in planning for sustainability Task 4 Evaluate methods of resolving a conflict of interest to ensure the future well-being of a developing tourism destination 4.2 Analyze the implications of balancing supply and demand 4.3 Evaluate the moral and ethical issues of enclave tourism Task 5 Compare current issues associated with tourism development in a developing country and an emerging destination where the impacts of tourism are different. Recommendation Conclusion Tourism development has both positive and negative effects on a tourism destination. Communities are very often threatened with unwanted developments and face problems from unplanned or carelessly planned tourism expansion. In order to overcome these multi-faceted problems, comprehensive tourism planning is needed to maximise the benefits and minimise the costs or disadvantages of tourism development through the involvement of the local community who have to live with the tourists and the costs and benefits they bring. The above literature review indicates that although there is a strong argument for the need for planning in tourism development. However, it is not important only to design a development plan but also to implement it. Therefore, it is necessary to develop policies that will be widely accepted by the local community. Planners and governments should consider the fact that there are limits to how much tourism a particular destination could absorb. Destinations need to consider these limits and plan their tourist industry accordingly. Planners and governments must continuously measure environmental and socio-economic impacts of tourism, in Order to ensure long-term benefits for residents and tourists alike without damaging the man-made and natural environment. Tourism has been seen by many governments as an economic development Strategy and if a destination area wishes to maintain tourism as a long-term Activity, it should be concerned through planning to differentiate its product from Competing destinations through better preservation of its environment and culture, understanding the needs and desires of the local community and increased Awareness in the community as to what the industry means in terms of costs and benefits. Jadi Ellis

Impact Of Television in Presidential Coverage Essay -- essays research

In the 1950's, television, having been introduced to political coverage as a new medium, surpassed the dominance of newspaper and radio media as the primary public source of information regarding politics by 1962. Political processes and events of various measures were all soon televised in recognition of overwhelmingly positive public feedback. By the 1970's, live coverage of major political events were as common as seeing grass on the ground. Through the impact of television, political campaigns and elections have never been the same as they were before 1952– the presidential race between Dwight Eisenhower and Adlai Stevenson. Political advertising enthusiast and author, Frank Biocca, states that this race was â€Å"essential to campaigning as we know it today†Ã¢â‚¬â€œ creating a gateway in American politics as the Eisenhower campaign called upon product advertising executive, Rosser Reeves, to produce a series of short spot commercials to enhance Eisenhower’s image in the public eye. These ads, which were as well crafted as any product ad, appeared during commercial breaks of television programs and were the first of its kind. These pro-Eisenhower commercials, which Stevenson refused to do, helped shape a caring, friendly, and devoted persona of Eisenhower into the minds of the masses which is credited to his electoral victory. Although Stevenson acknowledged the power of television, producing ads for his 1956 race, he still wasn’t able to thwart Eisenhower’s already-established popularity among the American people. Political advertising in the use of television has become so significantly renown that it is the â€Å"major form of communication among candidates and the voters they seek to reach out to† according to Richard Brody, Stanford University Press. In realization of Eisenhower’s success, every presidential campaign since 1952 has relied extremely on political ads. 40 years later, the political parties of George Bush, Bill Clinton, and Ross Perot spent over $110 million for the production and air time of television spots during the 1992 presidential race as reported in the â€Å"Social Science Quarterly† of June 1993. Presidential victory is not the only concern of a particular political party, however, as 50-75% of the campaign budget for Senate and Congressional seats goes to televised political advertiseme... ...ssing the President: The Media, Elite Opinion, and Public Support. Stanford, California: Stanford University Press, 1991. Chomsky, Noam (1989); Necessary Illusions: Thought Control in Democratic Societies. Boston Biocca, Frank (1991); Television and Political Advertising (Vols.: I & II). Hillsdale, N.J.: Erlbaum. Patterson, Thomas, and Robert McClure. 1976. The Unseeing Eye: The Myth of Television Power in National Politics. New York: Putnams. Anonomous. "Television News and Presidential Campaigns: The Legitimization of Televised Political Advertising." Social Science Quarterly (Austin, Texas), June 1993. Cundy, Donald T. 1986. "Political Commercials and Candidate Image: The Effect Can be Substantial." Mutz, Diana C. 1995. "Effects of Horse-Race Coverage on Campaign Coffers: Strategic Contributing in Presidential Primaries." The Journal of Politics 57(4):1015-1042. Kraus, Sidney (1988); Televised Presidential Debates and Public Policy. Hillsdale, N.J.: Lawrence Erlbaum. Cunningham, L. (1995); Talking Politics: Choosing the President in the Television Age. Westport, CT: Praeger.

Essay --

Bonds and Equities Defining Bonds and Equities Bonds are certificates of obligation or indebtedness, issued by governments and companies to raise funds repayable at interest over relatively long periods. Equities are investments exercised by purchasing a share in the ownership of a corporation; and are more commonly called stocks or shares (as in the stock market or share market). Bonds have a very favorable relationship with equities. Historically, when equity markets fell, bonds had gone up in value, partially offsetting the fall. When equity markets rise, interestingly, high quality bonds also tend to rise, although to a lesser extent. Therefore for an investor with equity portfolio wanting to reduce portfolio volatility or make the portfolio less susceptible to a fall in equity markets bonds are the most appropriate. Bonds generally pay a much higher income than high quality government and corporate bonds to compensate for higher risk. Similar to equities, bonds tend to perform best when economic growth is strong with low stable interest rates. In such an environment the ability of these companies to pay interest and repay their bonds on the maturity date is greatly enhanced. [Z. Bodie, 2000] Investment in bonds and equities, usually via stock-markets and other exchanges for financial instruments. So-called "portfolio investment" is usually relatively easy to re-sell; hence this type of investment can flow relatively easily into and out of a country's stock-markets. This can lead to volatility in share-prices and levels of capital availability. What’s the difference? Equities are shares listed on the stock exchange. Their prices are influenced by the underlying performance of the companies, the sectors in which they operate ... ...easures pertaining to the micro stability of the intermediaries can be subdivided into two categories; general rules on the stability of all business enterprises and entrepreneurial activities, such as the legally required amount of capital, borrowing limits and integrity requirements; and more specific rules due to the special nature of financial intermediation, such as risk based capital ratios, limits to portfolio investments and the regulation of off-balance activities. [White 1996] References Z Bodie, A Kane and A J Marcus. "Investments". 5th Ed. Irwin 2000. E J Elton and M J Gruber. "Modern Portfolio Theory and Investment Analysis". John Wiley 5th Edition 1995. White L., 1996, "International Regulation of Securities Markets: Competition or Harmonization?† in Lo A. (ed), The Industrial organization and Regulation of the Securities Industry, NBER, Cambridge

School Essay

7 PERIOD IF I WERE PRESIDENT ESSAY! If I were president, two of my main focuses would be reducing job cuts and going make more jobs. My first plan of action would be to reduce gas prices by not importing oil; I would drill it here in the U. S. That would slowly build us more money, meaning less job cuts. Also, we could reduce the mass production of sweets and would save money by not using factories as much, also reducing pollution in the air, which is one way to go green. Recently the company of IBM in San Francisco cut 1,500 employees.Getting fired for no reason is hard, harder than being fired for a reason. What Peter Arnett once said, â€Å"I am still in shock and awe at being fired. † This is what every one of those 1,500 employees were thinking. So, once we slowly earned enough money by keeping the candy production reduced and oil drilled in our country, we might be able to stop job cuts for good. Another act would be to raise cigarette prices. My reason for this action i s that if I did raise the price, it would give smokers yet another reason to quit smoking, lowering the death rate a little bit too.After that, I then would make marijuana legal for medical purposes, because marijuana can be healthy in certain cases, for example, if you have arthritis, it can help a bit, but it will only be legal if prescribed by your doctor, or citizens could easily use it for the wrong purposes. Also I would keep the tax level in the United States the same, because the government would need the money for the plans I would have just executed, and to keep your money balanced, similar to how wolves keep the deer population balanced.My last and final act would be trying to make peace with as many countries as I could, but at the same time still having war with the countries I haven’t made peace with. Then, with the countries I made peace with, I would trade with them goods with goods so both of us could easily get what we can’t reach. Plus, if I don†™t make peace with other countries, I would make or try to grow goods here in the US so we don’t have to import and waste time, gas, and money.While we are superpowers in the eyes of the world, I believe there are things that must be changed to reflect the fame and superiority associated with America in the international arena. If I were a president, I would strive to accomplish three major issues. To begin with, to ensure food security and better health care, second, would improve the education system of our country, third, I would ensure that our every American is secure. I have to admit that a government which is not able to feed its citizens has no reason of being in power.A healthy nation is very vital in sustainable development since a nation cannot develop when the citizen continuously suffer from different diseases. As stated above, my first task is to strive to enhance food security in my country. According to Mwaniki (‘n. d’), food security is a situa tion in which all people, at all times, have physical and economic access to adequate, safe and healthful food to meet their dietetic needs and food preferences for active strong life.Having minded the challenge it offers. There is need for targeted food security interventions, including food support in the form of direct food relief, food stamps, or indirectly through subsidized food production. Most of the farmers in the rural areas are poor and therefore cannot manage to purchase heavy machines for mechanization. As the president I strive for the introduction of Rural off farm opportunities to enable even the poorest people to engage in and provide additional food supply.This mechanism will even provide financial assistance for the farmers, processing firms to be introduced in these places. This mechanism provides alternative sources of food and change in feeding habits. Another important aspect that is needed is facilitation of market access. To achieve this, I intend to ensure good governance. This plays an integral part in implementation of this intervention. Without good governance, the strategies cannot be fully implemented due to problems for instance corruption.In essence, where there is sufficient supply of food, the nation becomes healthy hence rapid economic growth. Ensuring substantial education for all citizens is the foundation of the rationality of a particular community. A learned society is easy to govern compared to a society full of ignorant individuals. To improve our education system, I have considered the following measures; Training colleges for teachers must be restructured to more extensive teaching mechanisms. This intends to have more qualified and motivated teachers.This I intend to achieve to restore the dignity of institutions and the teaching profession. Free forum for teachers where teachers and students can exchange their ideas, experiences, and information must be adopted. This is to create a conducive atmosphere for learnin g. As the President I will give direction to execute some reforms in the curriculum and examination system. Since education should form the whole person, it should be made relevant to the lives of the citizens particularly the students.The system of education should be more pragmatic rather than being abstract and examination should not be geared towards obtaining grades and papers but towards achieving the whole personhood. Since the world is dynamic, there a need to introduce the use of information and communication technology system in our schools. This is to facilitate and enhance coordination among different departments in our schools. This requires installation of computer software as well as connectivity facilities. Lastly, everyone has a right to access to education and therefore I will ensure that no one is deprived of education.Even the minorities are to benefit fro this plans which also intends to offer free high school and college education to accommodate even the less f ortunate. Food security and health services, education and security within our borders play an integral role in sustainable development and the general welfare of the people. To eliminate ignorance in people by improving the education system from a theoretical sense to a pragmatic one will help to improve the economy of the country. I believe with my natural feeling to lead this country can drive me on towards achieving these goals